We are a no-frills, low-overhead creative company specializing in high-quality strategic and creative expertise. It starts with Branding to create that perfectly differentiated place a brand can live. From there we move to “The Big Idea” and creative content, giving brands the power to leapfrog competitors.


Before founding unbundled in 2007, Cheryl Berman spent three decades at Leo Burnett, where she held Leo’s original job as Chairman and Chief Creative Officer. She played a vital role in bringing in more than half of the accounts that resided in the agency when she left, including McDonald’s, Disney, Hallmark, Petsmart, Altoids, Coca Cola, ConAgra and Kraft.

Cheryl was the first woman elected to Leo's Board of Directors, Ad Woman of the year in 1997 and featured in Ad Age's 100 Most Influential Women in Advertising in 2012. Cheryl left Leo Burnett shortly after it was purchased by Publicis. She started unbundled thanks to some awesome former clients and workmates asking, "Can you do this for me?"

"What a joy to be able to write, create and go back to the most enjoyable and rewarding part of being a creative person in our industry. I still supervise, but I probably learn more from today’s incredibly talented people than they do from me. Mix over three decades of experience with fresh, knowledgeable, state of the art genius... Well, it doesn’t get much better."

— Cheryl Berman


Great brands, like great people, have a distinctive look and personality. They know who they are and behave as such, constantly delivering their promise and evolving to stay relevant, authentic and differentiated.



It’s a concept, a promise, a movement that fuels a brand’s way forward. It could become a tagline or a rallying cry, but it is definitely a reason for being, a purpose. It’s why a brand gets up in the morning. It’s inspiration, motivation and communication. "The Big Idea" is that perfect description of why you exist.



An awesome entrepreneur and former colleague from Leo named Jack Kraft, introduced unbundled to Rise Interactive. It was love at first sight. Experiencing an award-winning, state-of-the-art, data-driven digital agency was like visiting a foreign country. But a country filled with a multitude of kind, powerful and innovative minds. It was as if we had entered the future of marketing. There we were in a foreign country, but a country where we found we could comfortably thrive and help make a better place for everyone involved. We are extremely delighted and excited for unbundled to have this amazing opportunity to partner with Rise.

We like to look at this partnership as "Mad Men" meets "Math Men." Being able to blend our creative expertise with the digital expertise Rise is famous for offers a winning combination. As the big holding companies attempt to stitch together a multitude of fragmented pieces, our partnership provides a much simpler, more data driven, yet more creative solution for clients.

We are particularly excited that the Branding and Big ideas we are currently working on will now have the best chance to be activated in a highly successful way. Reviewing "Mad Men" for the Wall Street Journal was quite rewarding, but watching this partnership come to life has already proven to be more of an adventure.